A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.
SAFRN aims to serve as a hub for interdisciplinary communication and collaboration on methods for studying small-scale and artisanal fisheries, and for elucidating the commonalities and differences across fisheries in different regions where our research is conducted. We are members of Too Big To Ignore, a larger, global research network that aims to elevate the profile of small-scale fisheries.