In a new study, researchers at Scripps Institution of Oceanography at the University of California San Diego found that the background music in shark documentaries affects viewers’ perceptions of sharks. The researchers suggest that ominous background music could hinder shark conservation efforts.
Scripps scientist Andrew Nosal and a colleague at Harvard University recruited over 2,000 online participants to share their attitudes toward sharks after watching a 60-second video clip of sharks swimming. They compared the results of the participants who watched the clip set to ominous background music to those watching the same video clip set to uplifting background music, or silence.
Participants who viewed the video with ominous background music rated sharks more negatively than those who viewed the clip with uplifting music or no music.
“Given that nature documentaries are often regarded as objective and authoritative sources of information, it is critical that documentary filmmakers and viewers are aware of how the soundtrack can affect the interpretation of the educational content,” said Nosal, the lead author of the study published in the journal PLOS ONE.
A researcher from the Rady School of Management at UC San Diego was also a coauthor of the study.
Scripps Institution of Oceanography at the University of California San Diego, is one of the oldest, largest, and most important centers for global science research and education in the world. Now in its second century of discovery, the scientific scope of the institution has grown to include biological, physical, chemical, geological, geophysical, and atmospheric studies of the earth as a system. Hundreds of research programs covering a wide range of scientific areas are under way today on every continent and in every ocean. The institution has a staff of more than 1,400 and annual expenditures of approximately $195 million from federal, state, and private sources. Scripps operates oceanographic research vessels recognized worldwide for their outstanding capabilities. Equipped with innovative instruments for ocean exploration, these ships constitute mobile laboratories and observatories that serve students and researchers from institutions throughout the world. Birch Aquarium at Scripps serves as the interpretive center of the institution and showcases Scripps research and a diverse array of marine life through exhibits and programming for more than 430,000 visitors each year. Learn more at scripps.ucsd.edu and follow us at Facebook, Twitter, and Instagram.
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