Scripps Oceanography Brand Guidelines
This page features an overview of brand guidelines for UC San Diego's Scripps Institution of Oceanography. A unified brand aids in how we position Scripps, creates consistent messaging for our broad audiences, and deploys a cohesive graphic system across print and online channels. Complete brand guidelines for UC San Diego are available here. For PowerPoint presentations, presentation backgrounds, and logos please visit our Brand Downloads page.
Official Scripps Logo
The logo is one of our most important brand assets. It symbolizes the institution’s global perspective of ocean, Earth, and atmospheric research and education. Proper logo usage will ensure uniformity and consistency, which are critical in reinforcing our identity.
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Logo Components
Our logo represents two world renowned institutions: UC San Diego and Scripps Institution of Oceanography. Our affiliation as a department within UC San Diego is an important differentiator as an earth science institution and lends credibility as a global research and education institution. UC San Diego may not be removed from this logo.
The logo must appear on the front and/or back of all printed material intended for internal and external audiences, as well as in the top bar on all Center, Program, and Lab websites.
Do not remove UC San Diego from the logo.
Do not change the typeface.
Do not attach other graphic elements to the logotype.
Do not stretch or change the proportions of the logotype.
Do not rearrange or overlap components of the logo.
Do not alter the weight of the logotype.
For any questions, contact Scripps Art Director Chris Toombs at ctoombs@ucsd.edu.
Logo Color
Always strive to use the full-color logo and globe. When using the logo over an image or dark background, the logotype should be reversed to white.
When single color printing is required special care should be taken to use the correct version. The logo can appear as one color in either PMS 2767 or black over a light background. The reverse version should be used when a white one-color logo is required over a dark background.
Do not change the color of the logo
Do not tint the logo.
Do not outline the logo.
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LOGO USAGE
Logo Size
The logotype and rule line must always maintain the same size relation. The preferred logo width for use on the front of a typical printed piece is 3 inches, but will vary when used on especially small or large formats. The logo may appear smaller in secondary applications, as on the back of a printed piece.
All Center, Program, and Lab websites must include the official logo at the top of the page. The minimum logo width for all web and digital applications is 300 pixels. Please contact sioweb@ucsd.edu for assistance with adding the correct logo on the top bar of your website.
Clear Space
The logo requires an appropriate amount of space around it. The clear space around the logo should be a minimum of the height of the "U" left and right and the “O” top and bottom. No text, graphics, or other elements should appear in this space.
Trademark Requirements
All promotional products that contain the UC San Diego logo and/or name require a trademark. This includes apparel and conference giveaways. Certified vendors must be used and your project will not be approved by campus licensing officers if the incorrect logo is used. If you are planning on creating a promotional item, reach out to Scripps Art Director Chris Toombs (ctoombs@ucsd.edu) for the proper logo usage.
Website Logo Requirements
All Scripps Oceanography Center, Program, and Lab websites are required to display the official UC San Diego Scripps logo prominently on their website, ideally at the top of the page. The site name is typically displayed on the left and the campus logo on the right. Email sioweb@ucsd.edu for assistance.
Written Use of Scripps Institution of Oceanography Name
For more information on the official use of the university name, and proper written use of Scripps Institution of Oceanography and Birch Aquarium at Scripps, visit the editorial Style Guide. University of California also has policies about the use of the university name here.
Visit our brand downloads page for a full set of logos.
Photography
Photography is the key visual driver of our brand and follows UC San Diego’s robust photography guidelines. Scripps Communications has a catalog of photographs available to the Scripps community through an online portal. You must create an account to and adhere to all credit requirements to access the full catalog.
Scripps’ photographic library was built in collaboration with students, faculty, and staff. If you are interested in documenting your fieldwork, lab, or class, please reach out to the Scripps communications department at scrippsnews@ucsd.edu for assistance in arranging professional photo and video shoots. Scripps communications also offers a DSLR and GoPro lending program for students, faculty, and researchers. If you are interested in taking a camera out on your next trip email scrippssocial@ucsd.edu.
COLOR PALETTE
From the bright blue sky to the deep blue sea, no color better represents our coastal campus. Built from the larger UC San Diego brand palette our color reshuffle is inspired by our location and technology-driven campus.
Along with color, white space and photography are key design elements of our brand and should always be considered when choosing colors.
Primary colors
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Pantone 3015C100 M35 Y3 K21R0 G98 B155#00629B | Pantone 2767C100 M86 Y42 K42R24 G43 B73#182B49 |
Secondary colors used for call to actions and emphasis
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Pantone 3115C70 M0 Y16 K0R0 G198 B215#00C6D7 | Pantone 116C0 M14 Y100 K0R255 G205 B0#FFCD00 |
Accent colors should be used sparingly
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Pantone 7490C60 M23 Y92 K5R110 G150 B59#6E963B | Pantone 3945C3 M0 Y90 K0R243 G229 B0#F3E500 | Pantone 144C0 M51 Y100 K0R252 G137 B0#FC8900 |
Neutrals often used for backgrounds and text.
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Pantone Gray 9C30 M22 Y17 K57R116 G:118 B120#747678 | Pantone 401C10 M11 Y17 K27R182 G177 B169#B6B1A9 |
Download RGB and CMYK pallets on our brand downloads page.
Typography
Brix Sans
Brix Sans is suitable for all kinds of text, from headlines to body copy. Brix should be your first choice for most uses. For effective hierarchy and pleasing contrast, try incorporating contrasting weights—black and extra light, for instance.
Brix is available for purchase from myfonts.com. If you cannot obtain a license for Brix, If you do not have access to Brix Sans, Source Sans Pro is our recommended alternate. Source Sans Pro can be downloaded from Google Fonts. If you cannot download Source Sans, Myriad Pro or Calibri (both available through commonly used software) may be used as a last resort; however, these are not recommended for use on external-facing materials.
Brix Sans Font Family
